PRecious Communications Strengthens Corporate and Tech Practices With Senior Leadership Appointments in Singapore

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Senior leadership appointments

  • Jose Raymond joins as Director of Strategic Advisory for PRecious’ Corporate practice, PRecious INC. Jose has held various leadership roles in public service, NGOs and corporate companies and is a multiple award-winning former journalist with the Straits Times and Mediacorp;
  • Joel Cutinho has been appointed Senior Manager for PRecious EDGE, the agency’s tech practice. He brings with him 10 years of agency-side communications experience, and specialises in reputation management, executive and strategic communications, issues and crisis management.
  • Agency aims to increase APAC headcount by over 50 percent — up from 65 to around 100 people by the end of 2022.

SINGAPORE, 18 February, 2022 –    PRecious Communications, a multi-award-winning integrated communications agency combining traditional and digital capabilities, is strengthening its regional capabilities with the appointments of key leaders, on the back of strong business momentum in 2021. The agency recently appointed Jose Raymond as Director of Strategic Advisory, and Joel Cutinho as Senior Manager, to aid in the agency’s sustainable growth in the next normal. 

“We’ve come a long way, close to ten years since setting up PRecious. This entailed a lot of trial and error, but the important thing is having fun while growing along the way. We’re excited to continue expanding our team rapidly, to better serve the needs of clients across industries. Appointing veterans such as Jose and Joel, who bring with them specialised communications expertise in different sectors, is a step in the right direction as we look at further honing our capabilities as an integrated team and grooming the skills of our people,” said Lars Voedisch, Managing Director, PRecious Communications.

Jose Raymond is now helming the PRecious INC practice, which provides high-level advisory to global, regional and local corporates. A multiple award-winning former journalist with the Straits Times and Mediacorp, Jose has had stints in public service, NGOs and in corporate companies where he has held various leadership roles. 

Most recently, he served as Chief Strategy Officer for communications and content marketing agency, SW Singapore and Malaysia. Previously, he served as the Chief Executive Officer for Singapore Environment Council and Press Secretary to Dr Vivian Balakrishnan at the Ministry of Sustainability and the Environment.

He was the founding Vice-Chairman of the Chiam See Tong Sports Fund which aimed to help under-served athletes, and supported the non-profit from its launch in March 2017 to December 2020.  He continues to be active in the sports community, currently serving as the Vice-President (Partnerships) of FLASH Athletics Club.

“What struck me most about PRecious was the speed at which it has grown over the years, the very diverse set of clients it currently has under its wings, and its regional ambition. I am more than honoured that Lars has given me an opportunity to work with a very diverse team and am looking forward to helping PRecious increase its footprint in areas such as sustainability, esports and in non-profits,” said Jose Raymond, Director of Strategic Advisory for PRecious INC.  

Meanwhile, Joel Cutinho, was recently appointed as a Senior Manager for PRecious EDGE, the agency’s B2B tech practice. He has ten years of experience in reputation management, executive and strategic communications, issues and crisis management, as well as client servicing, having worked in agencies such as Havas Middle East, Fleishman Hillard, Archetype and Adfactors PR. He specialises in the enterprise technology, corporate, energy, infrastructure, media & entertainment sectors, and has provided strategic communications advisory to clients including SAP, EY, NTT Ltd., Honeywell, ASUS, Huawei, Disney-Star and L&T. 

PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. It has seen rising demand from local, regional and global brands to execute campaigns across Asia-Pacific. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its Southeast Asia representative.

Find out more about PRecious Communications here.


For more information, please contact:

Lars Voedisch / Charlene Pe


Tel: +65 6303 0567

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