PRecious has announced the appointment of Joey Gan as the Market Lead for its Malaysia operations. We managed to show solid momentum in the Malaysia market recently, building a strong client base, which includes Fave, one of Southeast Asia’s leading fintech platforms, Palo Alto Networks, Inc., a global cybersecurity leader, and PARKROYAL Hotel & Resorts, a leading hospitality provider.
The appointment follows our recent expansion to the Philippines as part of the agency’s aggressive Greater Southeast Asia (GSA) expansion strategy.
“Malaysia’s investment and business ecosystem is witnessing a flurry of activity in recent years. Today, the market is an emerging epicentre for startups and SMEs, and has been attracting brands from all over the world,” said Lars Voedisch, MD of PRecious. “We are constantly strengthening our commitment to the Malaysia market, and I am excited to be working alongside Joey, whose market expertise and experience will allow us to soar to greater heights in the Southeast Asian decade.”
Joey brings close to 20 years of experience in strategic communications and PR. Having worked in renowned PR agencies including RAPR Mileage Communications and Ogilvy Malaysia, Joey has accumulated extensive knowledge in specialised areas such as investor relations and public relations for sectors including lifestyle and luxury, education, technology, automobile, and healthcare. She has counseled clients such as Meta Platforms, International Medical University, Suunto, Malaysia Fashion Week, and Honda Malaysia, among others.
In addition to growing PRecious communications’ local portfolio of clients, Joey will drive doubling the headcount of its Malaysia office, based in Bangsar South in Kuala Lumpur – up from five people to around ten by end 2022.
“The talent crunch is real, but it’s not new. Taking a leaf off Emma Waldman’s book—the most important asset in any company are its people—it is something that counts even more so in an agency like ours,” said Joey Gan, new Market Lead for Malaysia. “Workplaces have become more diverse, with many generational and cultural differences, which often divide more than they unite. With the pandemic thrown into the mix, it’s harder for managers to strike a balance between keeping productivity up and making sure the people’s welfare is taken care of.”