SEA Connect - Leadership Talks: EP6

In this episode of SEA CONNECT - Leadership Talks, featuring a discussion between Lars Voedisch and Le Anh, Sustainability Director of DUYTAN Recycling, about sustainability and ethics in branding initiatives, particularly in the context of Vietnam. The conversation covers the challenges and opportunities in recycling, the role of global brands and government regulations, and the issue of greenwashing. Key Takeaways from the Episode 6 - Sustainability and Ethics in Branding Initiatives:

• Recycling Costs: Recycling is currently more expensive than using virgin materials, which poses a challenge for businesses and consumers.
• Government Regulations: Vietnam's new Extended Producer Responsibility (EPR) decree mandates that producers take responsibility for packaging waste, incentivising recycling.
• Transparency and Greenwashing: The speakers emphasise the importance of transparent communication and setting clear targets to avoid accusations of greenwashing.

Soundbites

Le Anh - "So the bottle come to the pellets and get blow up to the bottle again, so it's called the 'bottle to bottle' technology."