SINGAPORE, 13 June 2022 – PRecious Communications, a multi-award-winning integrated communications agency with traditional and digital capabilities, has announced that it is establishing local operations in the Philippines, as part of the agency’s aggressive Greater Southeast Asia (GSA) expansion strategy.
In the Philippines, PRecious represents Asia’s leading loyalty and data-focused marketing platform Society Pass, global trend forecasting company WGSN, one of the biggest global and publicly-listed cybersecurity firms, a regional cloud-based anti-money laundering monitoring software, and more emerging companies in the fintech, insurtech, healthtech, and startup industries, to which the agency wants to bring more value to.
“Southeast Asia is undoubtedly the next frontier for global brands due to its burgeoning digital economy and rising mobile engagement. Over the last years, we have been aggressively strengthening our presence across the region to better complement our clients’ marketing strategies in Southeast Asia,” said Lars Voedisch, Managing Director and Founder, PRecious Communications. “Building on this momentum, we are expanding to the Philippines to extend the same brand of strategic communications support to local and foreign brands looking to strengthen their presence across the Philippines.”
According to Asian Development Bank’s Asian Development Outlook (ADO) 2022, the Philippine economy is projected to grow by 6.0% and 6.3% in 2022 and 2023 respectively, with more brands and companies setting their sights on the Philippines amidst the market’s strong investment momentum and bullish GDP outlook.
“Most of our partners in Southeast Asia have identified the Philippines as a strong emerging market and key growth area for tech-enabled industries. And with the local economy projected to grow in the next two years, PRecious Communications’ entrance reaffirms our commitment to be a strategic and responsive partner for clients as they strengthen their presence across the region,” said Prayaank Gupta, Vice President, Growth & Innovation.
To drive its Philippine expansion, PRecious Communications has appointed Paolo Alba to serve as the Client Services Director and Country Lead for the Philippines.
Paolo is a well-rounded strategic communicator with over nine years of experience in corporate branding, reputation management, and crisis management. Throughout his tenure in Fleishman Hillard and Ogilvy, he provided strategic counsel for leading local and global companies across the healthcare and pharmaceutical, insurance and insurtech, financial services and fintech, telecommunications, real estate, media and entertainment, and consumer goods sectors.
Apart from leading the growth of PRecious in the Philippines, Paolo also plays a significant role in the region, often providing strategic counsel on the agency’s corporate, tech, and consumer practices. A certified crisis manager, Paolo runs crisis workshops across the markets and provides counsel on issues and reputation management initiatives.
“I have been working alongside Lars and Prayaank to identify strategic ways to support our clients in the region as they grow their businesses in this market. PRecious’ competitive advantage is our ability to provide regional capabilities and local expertise in every market we operate in. Now that we established our local operations and have a dedicated team in the Philippines, we can start bringing the same value to local partners that wish to expand across Southeast Asia,” said Paolo Alba, Client Services Director and Country Lead for the Philippines.
Paolo is determined to build the PRecious brand in the Philippines. In the next three months, Paolo will be focused on building relationships with key stakeholders, business development initiatives with potential partners, and recruitment of top talent. By year-end, Paolo envisions doubling the current Philippine headcount and bringing more value to local and regional players in the fintech, insurtech, healthtech, and startup industries.
PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its Southeast Asia representative.
The agency was named “Outstanding PR Consultancy of the Year” at the Institute of Public Relations of Singapore (IPRS) PRISM Awards and “Best PR Agency” at the ASEAN PR Excellence Awards in 2021. Most recently, PRecious Communications bagged Gold for “PR Team of the Year” at the Marketing Interactive PR Awards 2022, along with Silver Awards for other corporate initiatives.
Find out more about PRecious Communications here.
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For more information, please contact:
PRecious PR Team
Email: preciouspr@preciouscomms.com
Tel: +65 6303 0567
Paolo Alba
Client Service Director and Country Lead, PH
Email: paolo@preciouscomms.com
Tel: +63 917 855 4142
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PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.