What started in a Starbucks somewhere in Singapore has become a nearly 80-strong multi-award-winning integrated PR agency with a presence across 7 countries. “This might just be the beginning,” said our MD and founder Lars Voedisch at the recent company celebrations in Phuket, Thailand, which brought together the regional team for the first time.
The agency is thriving on its skilled and diverse workforce. “It’s their ambition and drive to learn, their knowledge of the local nuances and specialised insights that sets us apart,” said Lars.
PRecious recently opened a base in the Philippines, and hired new country leads with Paolo Alba in Manila and Joey Gan in Kuala Lumpur, as well as new practice leads with Arun Saha (for our tech practice “Edge”) and Jose Raymond (for the corporate practice “Inc”) earlier this year.
But we also reacted to recent industry trends and added services beyond the traditional PR approach. PRecious now offers more strategic advisory, content and insights through a dedicated Content Strategy and Insights group. There is a growing demand for thought leadership, demand generation, investor relations and employer branding. We have strengthened our social media capabilities with new hires. And we are better positioned to drive research and analysis around issues that affect our clients.
Strong Southeast Asian footprint
The PRecious success story has been closely linked to the rise of Southeast Asia. Over the past decade, the region has had an astonishing run, lifting millions out of poverty, modernising, digitising, and creating businesses that are able to compete in the global market. Abundant international venture capital has been flowing in, hitting US$20 billion worth of deals last year, according to data provider Preqin.
Most recently though, many firms in the region have been revising growth plans and adjusting headcount, putting ambitious projects on hold. PRecious stands with its clients and partners during difficult times. We are here to help, to find solutions, and to get out the word to the different stakeholders. Sometimes, tough decisions have to be made, it’s never easy, but you have to get the message right.
The long-term outlook for the region remains intact from our perspective. In times like these, it’s invaluable to have a trusted communications partner who understands the local industry and consumer behaviour in Southeast Asia’s fragmented market. PRecious isn’t resting and continues to ramp up services and manpower. The coming decade will certainly take us beyond this region.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.