PRecious Communications is proud to present the DX Leaders Series, a partnership with the Swiss Chamber of Commerce and Industry in Singapore (SwissCham) and Deloitte. It is a bi-monthly webinar where digital leaders from various industries will get together to discuss relevant issues and share case studies surrounding Digital Transformation (DX). Following the recent launch of the SwissCham Digital Transformation Award, digital leaders across a number of industries will meet on a bimonthly basis to discuss relevant topics and share practical challenges around digital change.
Amidst the COVID-19 pandemic, Digital Transformation has taken the debate to the extent of immediate actions to accelerate digital growth from small to large organisations. By definition, DX is a broad term, and it encompasses cultural, organisational, operational and human changes that impact the companies, regulatory environment and societal shifts. Hence, leadership remains a vital trait toward implement, orchestrate and drive change in the organisation.
Digital transformation has been an ongoing trend for the past years but the pressure to innovate digitally has accelerated due to the impact of COVID-19. As a consequence, companies small to large as well as governments are confronted with an ever-increasing pressure to drive digital change.
There is no single definition that accurately encompasses all the dimensions of digital change. Digital Transformation (DX) refers to the cultural, organizational, operational and human changes that impact not only companies but also the regulatory environment and societal shifts as well. In this context, Leadership becomes a critical ingredient to initiate, orchestrate and drive change throughout the organisations.
Sneak Peek of Upcoming DX Leaders Series: Leadership in Digital Transformation Webinar
In our first episode Andreas Enderlin, Chair of the Digital Transformation Award, will share specific details on the award including the purpose, timeline and the benefits of applying. The introduction will then be followed by a panel discussion regarding Leadership in driving Digital Transformation. The panel will consist of Alex Bono (CDO, DKSH), Keerti Chivukula (Partner, Deloitte Digital), Sergio Salvador (Purpose Coach and Talent Advisor, Egon Zehnder) and Andreas Enderlin (Managing Partner, Hugo Capital Partners) and will be moderated by Lars Voedisch from PRecious Communications.
This webinar aims to educate and raise awareness of thought leadership in digital transformation and exchange of the best practices. Specific topics like leadership, operational/organisational change, case studies, insights sharing and experiences from the distinguished guests.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.