The beginning of this month was full of excitement for the PRecious team as we got to see several of our clients and our Managing Director, Lars Voedisch, onstage at innovfest unbound 2018. A two-day event that put the bustling startup ecosystem and technology space into the spotlight, innovfest unbound brought together entrepreneurs, corporate brands, trade agencies, and governments in the spirit of true innovation.
This year, over 14,000 attendees from more than 100 countries flocked to the Marina Bay Sands Expo and Convention Centre for networking, panel discussions, and workshops, and the PRecious team was happy to be right in the thick of the action.
With five clients moderating and speaking on different panels, we were always running from one audience to the next. Kicking off the first day of innovfest, Alex Crompton from Entrepreneur First, an individual-focused company builder and startup accelerator, moderated the “Lab to Market: How Investors Can Bridge the Divide” panel. Next, Martin Lim from Electrify, the first blockchain-based electricity marketplace spoke on the “Effective Use of Blockchain” to conclude the day. On Wednesday, Edgar Seah from Hedera Hashgraph, a lightning-fast blockchain alternative, gave his insights on the “Blockchain for Good” panel, followed by Kelvin Lee from Fundnel, a private investment platform, who discussed ”A New Wave of Fintech” on another panel. Our final client, Dev Dhiman from Experian, a consumer credit reporting agency, moderated the “Data & Cybersecurity” panel.
Our clients were not the only ones we were excited to see speaking at the conference. Our very own Managing Director, Lars, took the stage for the “Little Red Dot: Agency Edition” panel, where he joined other regional PR leaders in discussing the role of public relations in supporting innovative companies and initiatives.
Although the two days went by far too quickly, we thoroughly enjoyed seeing our clients and Lars in their element, discussing the subjects that they are most passionate about. We are proud to be part of the community of entrepreneurship and innovation that this event represents. Counting down the days to innovfest 2019!
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.