GlobalCom PR Network, a Network of 80 Agencies in Over 100 Countries, Sees Asia and North America Board Appointments
WASHINGTON & SINGAPORE – 17 September 2020 – GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors from the North America and Asia markets to the GCPR Board. Vivian Kelly, CEO of Interprose in the U.S. and Lars Voedisch, Managing Director of PRecious Communications, headquartered in Singapore, join Ralf Hartmann, Founder of GCPR in Germany, and Richard Merrin, Managing Director, Spreckley in the UK, on the GlobalCom Board of Directors to provide strategic direction for the growing GCPR Network, and pan-global insights for international enterprises, including start-ups, mid-sized companies and brand leaders.
“We live in a decentralized world, and companies are looking for trusted partners who understand their business, and can scale as they expand into new markets,” said Ralf Hartmann. “Our clients are assured of the best, most cost-effective approach to multi-market PR, from experts in their field. Having Vivian and Lars join the Board, gives our clients a more comprehensive global view on new markets and how best to penetrate them from an awareness building perspective.”
The GlobalCom PR Network provides an efficient and flexible public relations model that can grow or decrease according to a company’s needs. It enables businesses to tap into new markets as required and as budgets allow. Companies can engage in-country partners in ad hoc PR projects or long term campaigns according to the objectives, timeframe and required outcomes. The GCPR model provides flexibility and is designed to accommodate a range of PR budgets, while delivering a measurable return on investment.
The GlobalCom PR Network’s proven market expertise includes consumer electronics and lifestyle, financial services and FinTech, healthcare, IT and telecoms, emerging technologies, renewable energy, sustainability, tourism and hospitality, and many other industries.
Both Vivian and Lars are PR veterans and entrepreneurs with decades of experience in their field. In addition to her knowledge of the ever-evolving communications landscape, Vivian is an advocate for technology companies promoting diversity, equality and inclusion, by providing opportunities for brand ambassadors of all backgrounds to serve as spokespeople and thought leaders. She was recently recognized among the winners of the Diversity Journal 2020 Women Worth Watching in Leadership Award. Other industry recognitions include Smart CEO’s BRAVA Award honoring Top Female CEOs and Washington Women in PR (WWPR) Woman of the Year Award finalist. She is also invited to share her PR knowledge and expertise in educational forums, including a recent Business Wire PR Agency Experts roundtable discussion and a Telecom Council meeting on Innovation in Telework.
Lars is known for growing, managing and defending leading brands’ reputations. His award-winning integrated, strategic communications consultancy has operations across the Asia Pacific region. Lars has provided strategic communications counsel to over 300 startups (including 15 unicorns), as well as enterprises, lifestyle brands and government agencies. Lars and his agency have been honored with multiple industry accolades, including Independent Agency Head of the Year at the 2019 Marketing Talent Awards, the Public Relations & Communications Association Southeast Asia (PRCA SEA) Medium Consultancy of the Year Award twice in a row, and the 2020 Best Campaign for Corporate, Financial and Investor Relations.
About GlobalCom PR Network
GlobalCom PR Network is an alliance of 80 public relations firms delivering proven integrated campaigns to global organizations. With 1,400 experienced PR consultants in more than 100 countries, GlobalCom PR Network serves national and multinational clients who benefit from local expertise and international presence. For more information, visit the website at www.gcpr.net.
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PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.