Thought Leadership

July 9, 2020
History has shown that a crisis resets economies and creates a new normal for businesses. In 2020, what will the new COVID-19 tech winners look like?

Southeast Asian COVID-19 Technology Winners

History has shown that a crisis resets economies and creates a new normal for businesses. In 2020, what will the new COVID-19 tech winners look like?
June 30, 2020
Working in public relations requires one to switch modes from being process-driven to creative, sometimes several times a day. Here's how we do it

Intern Diary: Here’s How We Switch Between Process-Driven and Creative Tasks

Unlike other industries, working in public relations requires one to switch modes from being process-driven to creative, sometimes several times a day. Here's how we do it.
June 30, 2020
As communication professionals, we are in a position to advise companies on how to speak about racial justice, social inclusion, gender equality (and other socially relevant issues). How can we ensure brands get this right?

Tips for Brands to Take a Stand and Get Their Social Messaging Right

As communication professionals, we are in a position to advise companies on how to speak about racial justice, social inclusion, gender equality among other socially relevant issues.
June 25, 2020

Singapore Elections: What It Means for Communication Professionals

With the short timeframe for the elections and restrictions on bigger events and rallies, we expect a significant impact on most businesses' communication strategy including public relations, social media and digital marketing.
June 23, 2020
When it comes to the public relations profession, most often it is our job to stay in the background and let others and their stories shine.

Public Relations Isn’t Considered an Essential Job – and That’s Okay

When it comes to the public relations profession, most often it is our job to stay in the background and let others and their stories shine.
June 22, 2020
Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, what works and what doesn't, common mistakes, myths and misperceptions, what the future holds for the industry and what companies can do differently to maximise the effect.

Public Relations 101 – Storytelling for Startups and Enterprises

Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, common mistakes, myths and misperceptions.
May 29, 2020
The post-lockdown world will be full of caution and uncertainties. Here's how to build and express your brand when you can't really plan ahead.

Tips to Build and Express Your Brand When You Can’t Really Plan Ahead

The post-lockdown world will be full of caution and uncertainties. Here's how to build and express your brand when you can't really plan ahead.
May 28, 2020
The youngest members of the PRecious Communications team share one of the best communications related advice that they received from a mentor.

Intern Diary: The Best Advice from a Mentor for a Career in Communications

The youngest members of the PRecious Communications team share one of the best communications related advice that they received from a mentor.
May 27, 2020
As the world and Malaysian businesses sail through uncharted waters, it's time to lead the way and turn challenges into opportunities, creating strategies and narratives that appeal to your most important stakeholders.

The Importance of Strategic Communications Support in the Malaysian Age of Uncertainty

As the world and Malaysian businesses sail through uncharted waters, it's time to lead the way and turn challenges into opportunities, creating strategies and narratives that appeal to your most important stakeholders.
May 24, 2020
Enhancing earned media with a mobile-first strategy in Southeast Asia results in better marketing penetration and insightful consumer engagement.

Optimizing Your Earned Media Communications Strategy for Mobile-First in Southeast Asia

Enhancing earned media with a mobile-first communications strategy in Southeast Asia results in better marketing penetration and insightful consumer engagement.
May 17, 2020
PRecious primed YouTrip for media success helping the startup to build trust, increase users, and attract strategic financial services partners, monetary regulators and investors.

Establishing YouTrip as Southeast Asia’s Best Multi-Currency Card

PRecious primed YouTrip for media success helping the startup to build trust, increase users, and attract strategic financial services partners, monetary regulators and investors.
April 25, 2020
Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.

Here’s How Brands Can Build Customer Loyalty During and After COVID-19

Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.