Being a successful PR practitioner entails more than just good writing chops and the gift of gab. In fact, a number of successful PR practitioners didn’t exactly graduate with a communications degree in university, but had other non-PR skills that enabled them to quickly rise through the ranks.
We ask our PRecious interns and graduate trainees to share one critical non-PR skill that has been helping them in their PRecious journey.
When I first joined PRecious, I was just a student with zero work experience. I didn’t have much to offer to the company. I actually felt that I was receiving a lot in return from my seniors: knowledge and skills, different ways to handle different situations, whether they’re good or bad. The non-PR skills that continue to help me on my journey with PRecious Communications are consistency and persistence. They help me deliver my best when carrying out daily activities with the team and clients, especially in the face of crisis or complaints, while maintaining professionalism at all times.
Aurellia Nathania, Junior Client Executive, Indonesia office
One non-PR skill that helps me in my journey is the ability to adapt to different circumstances. Especially in an agency setting, client servicing is a key part of our work. Being flexible in crisis communications or urgent matters is crucial for a top-notch client service. In PR, time is of the essence. My work involves flagging important news immediately to a client. Being determined and persistent in maintaining consistent service quality is critical to ensure that we meet client needs adequately.
Audrey Loy, Graduate Trainee, Edge
Especially in the PR industry, collaboration skills are important to deliver successful projects on a day-to-day basis. Whether we are working with clients or with internal teams, being able to join forces with others is an often-emphasised skill that greatly affects how well we do our job. While my education prepared me to a certain extent for project work with different teammates, PRecious has helped me to further develop these skills, especially when working with external parties and partners. I am glad that there are many opportunities to constantly hone my collaborative skills, whether we are sharing knowledge within the team, bring activities or events to fruition, or develop plans with a client.
Laura Chia, Junior Client Executive, Inc
Having a positive attitude really helps me cope with daily work demands. Prior to joining PRecious, I had no background in communications. However, my constant drive to improve my skills and my healthy learning attitude have allowed me to to work productively without feeling too stressed or discouraged. My PRecious internship presents me with a lot of different challenges – but my positive attitude helps me enjoy the ride.
Rosalind Della Gunawan, Junior Client Executive, Sparks