Unusual marketing campaigns does not mean unconventional, it poses a challenge to achieve results. It also teaches us important lessons.
Sometimes creativity can strike from the strangest places. A unique client request might seem like a waste of time, but not following through can turn out to be a wasted opportunity. Knowledge comes from all sources. A weird request is not necessarily one which is unusual, but also one which may seem difficult to execute. These are the ones that teach the most important lessons.
Here is Lars’ Comment as Featured in Forbes’ Article ‘13 Unique Marketing Campaigns And The Valuable Lessons They Teach’
A former NGO client wanted to create awareness for leukaemia by collaborating with a locally famous runner. After some scepticism, we set up treadmills at a crowded CBD location, asking office workers to join the runner’s quest of completing a marathon on the treadmill — with every mile leading to donations. “Running in your heels is hard? It’s nothing compared to those suffering.”
Unusual marketing campaigns may seem complicated to achieve results. It also teaches us important lessons.
Discover the tips from twelve more experts as they talk about some of the most unique and challenging client campaigns they ever worked on and the valuable lessons they gained from the experience.
Why Are We Talking About This?
This article provides more than just a reminder that different requests can teach you something new. It also teaches you the power of hindsight. Oftentimes one might get a ‘weird’ client request, and do it. No questions asked. But, now if you look back, there might be something you missed which was worth learning or remembering.
Unusual requests can also benefit the agency vastly. Success can bring a lot of attention to the agency who ran the campaign. Most of all, imagine your agency setting a new trend. After all, unusual doesn’t mean bad.
To succeed in the industry, one must keep an open mind and try and learn from every experience. One needs to have the right attitude, and with the right attitude, one sees every moment as a lesson. Difficult tasks should be taken in your stride. Although difficult during the execution phase, once the tasks are completed, they provide one with confidence and valuable experience into not just how to complete the tasks, but also how to handle the pressure. With every difficult or unusual task, one might not learn the hard skills, but definitely the soft skills required to undertake and complete it. And those are probably the most important ones in life.
No work is beneath you, and every task teaches you something.
Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Leadership’ section of Forbes on March 23, 2020, in an article titled “13 Unique Marketing Campaigns And The Valuable Lessons They Teach”.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.