Unusual Marketing Campaigns and the Learning Opportunities
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Unusual marketing campaigns does not mean unconventional, it poses a challenge to achieve results. It also teaches us important lessons.
Sometimes creativity can strike from the strangest places. A unique client request might seem like a waste of time, but not following through can turn out to be a wasted opportunity. Knowledge comes from all sources. A weird request is not necessarily one which is unusual, but also one which may seem difficult to execute. These are the ones that teach the most important lessons.
Here is Lars’ Comment as Featured in Forbes’ Article ‘13 Unique Marketing Campaigns And The Valuable Lessons They Teach’
A former NGO client wanted to create awareness for leukaemia by collaborating with a locally famous runner. After some scepticism, we set up treadmills at a crowded CBD location, asking office workers to join the runner’s quest of completing a marathon on the treadmill — with every mile leading to donations. “Running in your heels is hard? It’s nothing compared to those suffering.”
Unusual marketing campaigns may seem complicated to achieve results. It also teaches us important lessons.
Discover the tips from twelve more experts as they talk about some of the most unique and challenging client campaigns they ever worked on and the valuable lessons they gained from the experience.
Why Are We Talking About This?
This article provides more than just a reminder that different requests can teach you something new. It also teaches you the power of hindsight. Oftentimes one might get a ‘weird’ client request, and do it. No questions asked. But, now if you look back, there might be something you missed which was worth learning or remembering.
Unusual requests can also benefit the agency vastly. Success can bring a lot of attention to the agency who ran the campaign. Most of all, imagine your agency setting a new trend. After all, unusual doesn’t mean bad.
To succeed in the industry, one must keep an open mind and try and learn from every experience. One needs to have the right attitude, and with the right attitude, one sees every moment as a lesson. Difficult tasks should be taken in your stride. Although difficult during the execution phase, once the tasks are completed, they provide one with confidence and valuable experience into not just how to complete the tasks, but also how to handle the pressure. With every difficult or unusual task, one might not learn the hard skills, but definitely the soft skills required to undertake and complete it. And those are probably the most important ones in life.
No work is beneath you, and every task teaches you something.
Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Leadership’ section of Forbes on March 23, 2020, in an article titled “13 Unique Marketing Campaigns And The Valuable Lessons They Teach”.
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