Brand communications may be pretty fast-paced, but our PRecious Life colleagues thrive on the thrill of conceptualising creative campaigns and seeing them come to life. In fact, the last few weeks have been some of the busiest, yet most exhilarating and exciting: from building hype around the launch of Southeast Asia’s first-of-its-kind livestreaming hub, to being the creative mind behind Singapore’s first instant noodle playground, our PRecious Life team delivered results—and with flying colours too!
Here’s a snapshot of what the team has been up to.
Earlier this year, Mdada.live, Singapore’s largest livestream commerce company, started engaging PRecious to drum up brand awareness. Back in August, Mdada.live opened its 12,000 sq ft Mdada Livestreaming Hub. We facilitated multiple interviews with the Hub’s co-founders, to supplement the launch.
Debuting a new retail experience amidst COVID-19 is no easy feat, but the team was able to successfully position Mdada.live as the preferred livestream partner in Southeast Asia, and a key partner for companies looking to add livestreaming services to their retail strategy mix. The team was able to secure
73 pieces of coverage including in top-tier regional dailies and broadcast titles such as Channel 8 News, MSN, and an episode of CNBC’s Inside E-commerce series, which was aired across APAC, UK, the Middle East, ANZ, and Latin America.
We recently held a campaign for Club Med to support their APAC expansion plans and position them as a thriving travel and experience option, as we move from pandemic to endemic.
The campaign successfully positioned Club Med as a dominant player in uncovering potential opportunities in greenfield investments —previously undeveloped or underdeveloped sites. As a result, Club Med was able to attract a number of potential investors to explore collaborations.
We further managed to achieve several media features in South China Morning Post, MSN, and Yahoo News, as well as key trade titles including Hospitality Net, Travel Weekly Asia, and TTG Asia. The team also facilitated a live broadcast interview for Jean-Charles Fortoul, the CEO of Club Med’s APAC Resorts, on CNBC’s Street Signs Asia. 20 pieces of coverage were generated through the PRecious Life team’s pitching efforts, all of which cemented Club Med’s strength in developing and operating in greenfield opportunities.
Lastly, we also made sure that Club Med’s all-inclusive work-play-live experience gained stronger traction in the market, by zeroing in on how its safe environment can support consumer’s multifaceted needs.
Invade, the creator behind Singapore’s immersive experiences, engaged PRecious to drum up buzz around the latest addition to the Rochor Experience: Slurping Good, Singapore’s first instant noodle themed playground.
The team generated 174 pieces of coverage, with features in top lifestyle and parenting media titles such as AsiaOne, MSN, 8world, The Smart Local, and Mothership. CNA, Native, and Our Parenting World also featured an interview with Invade CEO and Founder, Kent Teo.
Through various consumer and corporate campaigns, PRecious was engaged to help elevate the evolution of the Traveloka app, from one that began as a travel booking platform to its current stature of being Southeast Asia’s leading lifestyle SuperApp.
With Traveloka’s comprehensive product portfolio across transport booking, accommodation, and experiential activities and local services, the team reinforced positive public perception through a communications programme that cement its strong footing amongst stakeholders in the corporate and consumer travel-tech space.
The campaigns have been successful and the Traveloka app has been steadily growing for 12 months. PRecious engaged top tier media in narrative building and perception mapping, paving the road to corporate successes in the travel tech industry. The team’s pitching efforts garnered 119 pieces of coverage with features in top lifestyle and corporate titles such as The Straits Times, The Business Times, Retail in Asia , Lianhe Zaobao, Channel News Asia and more.