We are thrilled to announce that PRecious Communications won the Medium Consultancy of the Year for the second time in a row at the 2020 PRCA Awards. The agency also won the best campaign for Corporate, Financial and Investor Relations. This award was in recognition for helping establish YouTrip as Southeast Asia’s Best Multi-Currency Card. Get the full scoop of the award-winning campaign.
PRCA recognised PRecious Communications for its consumer campaigns as well. The agency was highly commended for its campaign with One Faber Group, securing the highly commended title in the Best Influencer Relations Award category. Read more about the campaign and how PRecious Communications drove conversations and awareness and commemorate Singapore cable car’s sapphire anniversary in 2019. Find out how the PRecious LIFE team played on an untapped narrative that focused on nostalgia while chasing new experiences.
PRecious Communications also won the highly commended title for its campaign with Lyf, securing the highly commended Best Low Budget Consumer Campaign category. Lyf is a newly launched brand by Ascott as their first foray into the co-living space. It positions itself as a co-living experience where guests can connect, bond over breakfast, unwind on movie night or hatch ideas for their next big startup, all under the same roof.
The campaign is on educating the domestic and regional market on the concept of co-living, which is new in the South East Asia region. Also, positioning Lyf as the newest player, on-the co-living block, as an emerging market leader. The results of the social media campaign launch of Lyf saw close to 1000 media clips from all communication activities with a total of reach of 17,655,057,978 and a PR value of $11,187,768.
Apart from the above awards, PRecious Communications was shortlisted for the following categories at the PRCA SEA Awards 2020
The PRCA SEA Awards celebrate the best of the best PR and communications campaigns, teams and individuals across Southeast Asia. These awards are open to all parties involved in the use of PR and communications; PR consultancies, freelancers, in-house communications departments, digital agencies and media owners.
The PRCA SEA Awards 2020 were judged by some of the biggest names from the worlds of PR, communications and journalism, meaning that winning one of these awards truly recognise leading-edge PR and communications work. The awards span across clients, people and consultancy categories and are an indication of the team’s hard work, the pursuit of quality and a total commitment to excellence.
About PRecious Communications
PRecious Communications is an integrated communications agency combining traditional and digital capabilities to provide holistic communications consultancy to our clients across different industries. Founded in 2012, PRecious is considered as one of the top Tech PR agencies in the APAC region. The agency combines in-depth industry knowledge, innovative mindset, and passion for collaboration to help companies achieve their business goals.
PRecious has won awards and received numerous nominations and honourable mentions for some of its most impactful campaigns. In 2019, among a total of 25 accolades, PRecious won the Best PR Agency in Asia and ANZ at the International Business Awards, and Best Medium Consultancy by PRCA Southeast Asia. The agency was also recognised as the Top Five PR Consultancies in Southeast Asia by the Holmes Report (now Provoke Media) and among the Top three ASIA PR Agency of the Year by Mumbrella Awards Asia.