Brands that are able to woo their consumers over cannot rest on their laurels just yet and assume their consumers are in it for the long haul. If there’s a lesson the recent crisis has taught us, the way a brand communicates trust has an impact on consumer loyalty. After all, when it comes down to the numbers, it is five to seven times more expensive to win a new customer than it is to retain one.
A company’s PR department more often than not would depend on content from the content marketing team to strategise and craft a copy. Marketing and public relations are similar. Many would say that due to the advent of social media in digital marketing, public relations industry would no longer exist. Despite that, it actually allows them to adopt new ways of engagement and publicity. This article would provide 3 key steps that would alleviate your content marketing with public relations.
1) Consistency in messages
PR teams who work hand in hand with the content marketing team are likely to produce better results, in terms of clarity in their messages. Neil Patel, highlighted as one of the top 10 marketers by Forbes, said that PR and content marketing is “an inevitable marriage” that would come to fruition in each organisation.
It is important to note that PR and content marketing together would produce clarity surrounding the image of a brand in the public eye. Yet, the action is taken from two different fields with similar perspectives to provide a strong brand image for the stakeholders.
2) Better SEO with Google
SEO has become integral for many companies despite the different industries they are from to gain visibility on Google search engine. It is essential that both content marketing and PR teams implement it during their content developing processes. Your company’s website can rank better through SEO optimisation of the content. Hence it would result in more traffic on-site, more engagement and more importantly, increase of leads/sales.
3) Brand outreach and networking
The collaboration of PR and content marketing teams can boost the public’s view of the brand. These people who are investors, partners and consumers eagerly waiting to be ‘wow’ by brands around the world. It is possible to achieve a significant quality of outreach and network with stakeholders via the PR team with the help of the content marketing team providing support. This would reward the brand’s image and financial stability, which allows entry to new corporate relations, business opportunities and consumer bases.
PR and content marketing should work hand-in-hand despite their differences in industry, complement each other and evolve. There is no point debating over which is more essential or greater than the other. A great collaboration between the two teams should bring the best of both departments and help achieve a far greater result. In the end, they share a common goal which is to build and sustain the brand’s reputation and longevity.
PRecious bekerja dengan ONE Championship, organisasi seni bela diri terbesar di dunia, untuk menghadirkan publisitas dan ketertarikan terhadap acara yang diselenggarakan di Indonesia. Untuk mencapai tujuan ini, PRecious berhasil menciptakan kehebohan di kawasan dengan menghadirkan sebuah “buzz video”, yang menampilkan para influencer Indonesia seperti Stefer Rahardian, Ramdani Lestaluhu dan Hesti Purwadinata. Video tersebut akan ditayangkan di akun Facebook dan Instagram para influencer tersebut.
PRecious membantu PT Campina Ice Cream Industry meluncurkan LuVe, es krim vegan rendah kalori dibuat dari susu kedelai, di Yogyakarta. PRecious menggunakan gabungan PR tradisional dan pelibatan influencer untuk memperkenalkan penawaran terbaru dari Campina. Kampanye ini mendapatkan perhatian dari media lokal, nasional dan media sosial Instagram.
BASF Indonesia, produsen produk kimia terbesar di dunia, menunjuk PRecious untuk mengatur strategi komunikasi di acara “We Create Chemistry” dalam rangka merayakan ulang tahun ke-40 perusahaan mereka di Negara ini. Pada acara ini, BSAF bermaksud mengumumkan inovasi-inovasi baru di bidang produksi kimia. Dengan menyelenggarakan dan melaksanakan diskusi media roundtables dengan Presiden Direktur BASF, PRecious membantu menempatkan BASF di media utama Indonesia, termasuk CNN Indonesia. Langkah ini secara efektif memposisikan mereka sebagai pakar utama di industri mereka.
Mimpi adalah perusahaan yang menawarkan matras tidur mewah dengan harga terjangkau bagi masyarakat Indonesia. PRecious membantu Mimpi menciptakan kesadaran terhadap merek dan teknologi yang mereka gunakan dengan merangkul influencer lokal sehingga dapat menjangkau beragam saluran media. Selain merangkul para influencer lokal, peluncuran pers juga diatur untuk mendukung tujuan Mimpi di Indonesia. Hasilnya, merek ini semakin dikenal, teknologi matras tidurnya semakin dipahami dan menerima banyak perhatian jika dilihat dari jumlah like dan follower di media sosial.
PRecious worked with ONE Championship, the world’s largest martial arts organisation, to generate hype and interest around an event that took place in Indonesia. To achieve this, PRecious successfully created excitement in the region through the creation of a “buzz video”, featuring Indonesian influencers such as Stefer Rahardian, Ramdani Lestaluhu and Hesti Purwadinata. The video was circulated on the influencers’ Facebook and Instagram.
PRecious helped PT Campina Ice Cream Industry launch LuVe, a low calorie, vegan ice cream made using soy milk, in Yogyakarta. PRecious employed a combination of traditional public relations and influencer engagement to spread awareness of the new offering from Campina. The campaign received attention in local media, national media and on Instagram.
BASF Indonesia, the largest chemical producer in the world, appointed PRecious to drive communications around the “We Create Chemistry” event to celebrate their 40th anniversary in the country. At the event, BSAF intended to announce new innovations in chemical production. By organising and executing media roundtables with BASF’s President Director, PRecious helped place BASF in key Indonesian media, including CNN Indonesia. This effectively positioned them as thought leaders in their industry.
Mimpi is a company that aims to offer luxurious and affordable mattresses to everyone in Indonesia. PRecious helped Mimpi to create awareness for the brand and the technology that they use through localised influencer engagements, resulting coverage in various media outlets. In addition to these engagements, a press launch was also organised to support Mimpi’s goal in Indonesia. As a result, the brand received increased awareness, a better understanding of the technology behind the mattresses and higher engagement, in terms of likes and followers, on social media.