Brands that are able to woo their consumers over cannot rest on their laurels just yet and assume their consumers are in it for the long haul. If there’s a lesson the recent crisis has taught us, the way a brand communicates trust has an impact on consumer loyalty. After all, when it comes down to the numbers, it is five to seven times more expensive to win a new customer than it is to retain one.
A company’s PR department more often than not would depend on content from the content marketing team to strategise and craft a copy. Marketing and public relations are similar. Many would say that due to the advent of social media in digital marketing, public relations industry would no longer exist. Despite that, it actually allows them to adopt new ways of engagement and publicity. This article would provide 3 key steps that would alleviate your content marketing with public relations.
1) Consistency in messages
PR teams who work hand in hand with the content marketing team are likely to produce better results, in terms of clarity in their messages. Neil Patel, highlighted as one of the top 10 marketers by Forbes, said that PR and content marketing is “an inevitable marriage” that would come to fruition in each organisation.
It is important to note that PR and content marketing together would produce clarity surrounding the image of a brand in the public eye. Yet, the action is taken from two different fields with similar perspectives to provide a strong brand image for the stakeholders.
2) Better SEO with Google
SEO has become integral for many companies despite the different industries they are from to gain visibility on Google search engine. It is essential that both content marketing and PR teams implement it during their content developing processes. Your company’s website can rank better through SEO optimisation of the content. Hence it would result in more traffic on-site, more engagement and more importantly, increase of leads/sales.
3) Brand outreach and networking
The collaboration of PR and content marketing teams can boost the public’s view of the brand. These people who are investors, partners and consumers eagerly waiting to be ‘wow’ by brands around the world. It is possible to achieve a significant quality of outreach and network with stakeholders via the PR team with the help of the content marketing team providing support. This would reward the brand’s image and financial stability, which allows entry to new corporate relations, business opportunities and consumer bases.
PR and content marketing should work hand-in-hand despite their differences in industry, complement each other and evolve. There is no point debating over which is more essential or greater than the other. A great collaboration between the two teams should bring the best of both departments and help achieve a far greater result. In the end, they share a common goal which is to build and sustain the brand’s reputation and longevity.