With the ever increasing global push for sustainability and environmental impact management, how is Indonesia approaching ESG?
While the number of brands seeking PR support in the ESG and sustainability space has increased, a lot of work remains to be done around educating them, Joyce told the magazine.
“Most companies in Indonesia employing ESG and sustainability communications initiatives are mostly trying to keep up with what their competitors are doing, and the challenge is for brands and businesses to combine authenticity, consistency and sensitivity,” she said.
“Going green is not about being fashionable, but with the greater goal of delivering significant impact in the communities they serve. As such, a lot of conversations PRecious is currently having is around providing context and explaining the sensitivity and challenges of genuinely talking about sustainability.”
“This is a matter of business ethics rather than quick wins,” she added. “Driving consistent action and education around the topic continues to be a big challenge.”
Joyce explained that at PRecious, we aim to steer conversations towards how communications can serve as a force helping industries and ecosystems move in tandem towards promulgating a sustainability mindset.
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