Talk to our experts on communications and media relations.
Coronavirus has already had a seismic economic impact on us all, affecting every business and every family in the country, but we don’t yet know how bad it will get or how this will end.
We are in uncharted waters. In times of crisis, comes great confusion. If you need expert advice, call us and we will guide you. No obligations and commitments. Just pure assistance. Because we want to.
Build trust with your audiences
PRecious Communications' Service Commitment Remains Strong
We are in this together
It’s hard to imagine a more challenging time to be a business leader. Like us, you’re probably spending every spare moment thinking about how to adapt and stay ahead in a rapidly changing and unpredictable environment. We get it, and we’re here to help.
The current crisis is impacting all of us in ways that we couldn’t have imagined, and none of us is alone in our concerns about the future. In a world that is increasingly divided, it’s important to remember that we’re at our best when we come together, collaborate and share. And, in a period where there are so many things that we simply can’t do, we should never forget what creativity can do.
committed to support you
Business as Usual, in These Unusual Times
As flexible, loyal and committed professionals, we are fully equipped to work remotely and will continue to faithfully serve our clients, colleagues and the business community at normal capacity. Aligning ourselves with the new government guidelines, we have switched to a complete work from home model in Indonesia, Malaysia and Thailand, while being in close virtual contact with our consultants across the region.
In Singapore, in line with the Ministry of Health’s guidelines, half of our team works from home on an alternating basis every week. We have also enabled social distancing measures, staggered working hours and screening of employees and visitors, in addition to maintaining our high standards for safety and cleanliness. It’s business as usual during these unusual times, and we will continue to support your communications needs throughout this period.
New Media Engagement Formats
For communicators, marketers and business leaders, as with every crisis, it presents an opportunity for communicators to evaluate their content, marketing and business strategies. Stakeholder loyalty and engagement remains an always-on task, which means we have to collaborate and identify more creative ways to get your messages to them.
There is no change in tried and tested formats such as press releases, email interviews, newsjacking, targeted pitching. However, we will need to get creative and adjust some of our PR activities.
Leadership Training & Crisis Communications
- Online Media Training
- Crisis Communications
- Change Management: Internal & External Stakeholder Communications
Digital Marketing
- Website Optimisation to Drive Organic Visitors
- Content Marketing: Blogs, Media Op-Eds
- Digital Thought Leadership Via Podcasts / Webcasts / LinkedIn Marketing
Brand / Product Launches
- Remote / Virtual Launch Activities, Press Briefings, Interviews
- Social Media Management
- CSR During COVID-19: Authenticity & Impact
Community Connect
- Investor Connect: PE / VC / Institutional
- Employee , stakeholder and community engagement
- Build a following through podcasts and webcasts
We are genuinely eager to be a resource, now more than ever.
Will you be ready for the rebound?
We have seen brands across the world pause marketing activity, draw back on advertising spending whilst they plan a way to best communicate and engage with customers amid the COVID-19 outbreak. However, many consumers are turning to the online space and want brands to keep their social channels ‘normal’. Think about how you can keep your content informative, aspirational and engaging.
With the front pages of national papers and websites dominated by the COVID-19 epidemic, there are many other media titles that need content that isn’t focused on COVID-19. Think about your consumer base and where they normally see you. Don’t switch that visibility off.
Unlike traditional advertising, which is often a one-way dialogue between a brand and its customers, PR is built around creating and nurturing two-way relationships. Think about how you can build a community by promoting case studies, real life experiences and the positive efforts your business is taking can help to influence consumer decisions.
Featured Resources on COVID-19 Communications
Tips to Build and Express Your Brand When You Can’t Really Plan Ahead
The post-lockdown world will be full of caution and uncertainties. Here’s how to build and express your brand when you can’t really plan ahead.
The Importance of Strategic Communications Support in the Malaysian Age of Uncertainty
As the world and Malaysian businesses sail through uncharted waters, it’s time to lead the way and turn challenges into opportunities, creating strategies and narratives that appeal to your most important stakeholders.
Here’s How Brands Can Build Customer Loyalty During and After COVID-19
Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.
Intern Diaries: Work From Home Challenges and Key Learning
Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.
Malaysia, COVID-19 and the New Normal
For Malaysia, there has never been a more important time to stand out from the crowd. A ‘new normal’ is emerging, and PRecious Communications can help businesses across the region adapt and embrace the new landscape through strategic communication.
Here’s How Brands Can Prepare for the Aftermath of COVID-19
Here’s how companies can use marketing activities and strategic communication to prepare for the aftermath of COVID-19 while dealing with the current economic slowdown and working with limited resources.
What Marketing Strategies Work and What Do Not During COVID-19
Providing hope in the time of need through well thought and well-meaning marketing will build stronger customer relations.
The Power of Strategic Communications to Future-Proof Against a Slowing Economy
With a slowing economy and a looming health crisis, here’s how brands can use strategic communications to future-proof their business and come out stronger.
Key Crisis Communication Lessons to Learn from Singapore’s Handling of Covid-19
Crisis communications lessons are all around us. Lars Voedisch highlights three crisis management tips that businesses can learn from the Singapore Government’s handling of Covid-19.
