PRecious has launched its Content Strategy and Insights group, considerably enhancing its existing content production efforts. Georg Ackermann, Content Lead, who joined PRecious last year after a 20-year career in global media organisations, has been appointed to spearhead the initiative. The agency most recently hired Debojyoti Ghosh, a seasoned journalist and editor with outlets such as Reuters, Forbes and Fortune.
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“With the traditional media landscape shifting, clients are increasingly looking for services that go beyond the classical PR approach connecting top of the sales funnel activities closer to conversion outcomes,” said Lars Voedisch, Managing Director of PRecious Communications. “We are continuously striving to increase our offerings and deliver a better, more measurable experience for our customers with good content.”
PRecious leans on content creators with multi-year experience in shaping opinions and producing compelling news angles. Fresh and original content, along with attractive visuals, engages existing and prospective customers and boosts an organisation’s brand value. Op-eds and research reports build thought leadership.
“Clients increasingly recognise the need for a proactive content strategy, a creative approach to content production and the competitive edge they have when controlling the narrative. Customers expect brand benchmarking and industry insights across different media and social channels and advice on how to increase their share of voice and message penetration,” said Georg Ackermann, Content Lead.
“We are seeing a growing demand for thought leadership, sales, investor relations, employer brand and internal communications content delivered by seasoned journalists and writers. In addition, we are better positioned to drive research and analysis around issues that affect clients – including in sensitive industries, to helping marketers understand how content is performing across channels, and what’s the business impact,” said Prayaank Gupta, Vice President of Growth and Innovation.
PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its Southeast Asia representative to drive fully-global campaigns for technology, corporate, consumer, startup brands, as well as PE-VCs.
The agency was named “Outstanding PR Consultancy of the Year” at the Institute of Public Relations of Singapore (IPRS) PRISM Awards and “Best PR Agency” at the ASEAN PR Excellence Awards in 2021. PRecious Communications bagged Gold for “PR Team of the Year” at the Marketing Interactive PR Awards 2022, along with Silver Awards for other corporate initiatives. Most recently, the agency clinched Gold for Most Innovative Public Relations Agency of the Year at the 2022 Asia-Pacific Stevie Awards.