PRecious Communications kicks off 2019 with a slew of new client wins for our consumer team, PRecious Life. It is a testimony to the stellar growth path across our international offices as we celebrate our 7th anniversary this year.
New on the client roster are world-renowned martial arts studio, Evolve MMA; National Youth Film Awards (NYFA) 2019, an annual national awards programme that recognizes excellence in all aspects of filmmaking created by Singaporean youth; Waterbom Bali, Asia’s number one waterpark; One Faber Group, a unique collection of Singapore experiences including the iconic Cable Car has signed a year-long retainer with an option to extend and YOTELAIR, a compact luxury airport hotel located within the Jewel Changi Airport complex. At the same time, hospitality retainer client YOTEL Orchard Singapore has also signed on for another year.
“We’re excited to be able to continuously expand our client partner list and at the same time strengthening our expertise in industries like hospitality, sports & fitness as well as events and entertainment. Led by Danielle Chow, this success is a testament to the great team efforts especially by our consumer team,” said Lars Voedisch, Managing Director. “PRecious is always looking for opportunities to build new brands’ footprint and support our clients’ business growth based on our proven understanding of how to reach and engage target audiences to create real impact.”
“We’ve had a very successful year with PRecious working on campaigns like #YOTELfootprint and the launch of Komyuniti. This year, we are definitely looking forward to building on that, especially with the milestone opening of YOTELAIR at Jewel Changi Airport,” said Brendan Daly, General Manager of YOTEL Orchard Singapore. “The new year and new hotel will bring us new opportunities to innovate, and we’re excited to explore these prospects with PRecious.”
“The Singapore Cable Car celebrates its 45th anniversary this year, which is an incredible achievement for us,” said Buhdy Bok, Managing Director of One Faber Group. “Guests can look forward to a whole year of fun and exciting activities that will create lasting memories for both tourists and locals. Our calendar is packed year-long with new experiences designed to delight guests to (re)visit and (re)discover Mount Faber. Having PRecious Communications on board will enable us to amplify these experiences to Singaporeans and our overseas guests.”
These wins are fresh off their successful completion of the recent Marina Bay Singapore Countdown 2019 project – Singapore’s premier new year countdown extravaganza, which secured top tier coverage in both national and international titles, such as The Straits Times, ChannelNewsAsia, The New York Times, The Guardian, Huffington Post, and TIME Magazine amongst others.
PRecious Life is also chalking up wins starting at the recent PRISM awards by the Institute of Public Relations Singapore, winning in the category Outstanding Product/Service Re-launch for Lufthansa’s #MunichTreasureHunt campaign, reintroducing Lufthansa’s Munich-Singapore route.