Thought Leadership

June 22, 2020
Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, what works and what doesn't, common mistakes, myths and misperceptions, what the future holds for the industry and what companies can do differently to maximise the effect.

Public Relations 101 – Storytelling for Startups and Enterprises

Get the low-down on all things Public Relations (PR). Understand how businesses can best manage their communications during challenging times, common mistakes, myths and misperceptions.
May 29, 2020
The post-lockdown world will be full of caution and uncertainties. Here's how to build and express your brand when you can't really plan ahead.

Tips to Build and Express Your Brand When You Can’t Really Plan Ahead

The post-lockdown world will be full of caution and uncertainties. Here's how to build and express your brand when you can't really plan ahead.
May 28, 2020
The youngest members of the PRecious Communications team share one of the best communications related advice that they received from a mentor.

Intern Diary: The Best Advice from a Mentor for a Career in Communications

The youngest members of the PRecious Communications team share one of the best communications related advice that they received from a mentor.
May 27, 2020
As the world and Malaysian businesses sail through uncharted waters, it's time to lead the way and turn challenges into opportunities, creating strategies and narratives that appeal to your most important stakeholders.

The Importance of Strategic Communications Support in the Malaysian Age of Uncertainty

As the world and Malaysian businesses sail through uncharted waters, it's time to lead the way and turn challenges into opportunities, creating strategies and narratives that appeal to your most important stakeholders.
May 24, 2020
Enhancing earned media with a mobile-first strategy in Southeast Asia results in better marketing penetration and insightful consumer engagement.

Optimizing Your Earned Media Communications Strategy for Mobile-First in Southeast Asia

Enhancing earned media with a mobile-first communications strategy in Southeast Asia results in better marketing penetration and insightful consumer engagement.
May 17, 2020
PRecious primed YouTrip for media success helping the startup to build trust, increase users, and attract strategic financial services partners, monetary regulators and investors.

Establishing YouTrip as Southeast Asia’s Best Multi-Currency Card

PRecious primed YouTrip for media success helping the startup to build trust, increase users, and attract strategic financial services partners, monetary regulators and investors.
April 25, 2020
Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.

Here’s How Brands Can Build Customer Loyalty During and After COVID-19

Brands are struggling to keep digital channels engaging and relevant even as their employees work from home. Here are four steps to build and maintain customer loyalty.
April 20, 2020
Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.

Intern Diaries: Work From Home Challenges and Key Learning

Most professionals get an opportunity to work from home significantly late in their career. We asked our interns to share one challenge and key learning from their work from home experience.
April 15, 2020
For Malaysia, there has never been a more important time to stand out from the crowd. A ‘new normal’ is emerging, and PRecious Communications can help businesses across the region adapt and embrace the new landscape through strategic communication.

Malaysia, COVID-19 and the New Normal

For Malaysia, there has never been a more important time to stand out from the crowd. A ‘new normal’ is emerging, and PRecious Communications can help businesses across the region adapt and embrace the new landscape through strategic communication.
April 10, 2020
Here’s how companies can use marketing activities and strategic communication to prepare for the aftermath of COVID-19 while dealing with the current economic slowdown and working with limited resources.

Here’s How Brands Can Prepare for the Aftermath of COVID-19

Here’s how companies can use marketing activities and strategic communication to prepare for the aftermath of COVID-19 while dealing with the current economic slowdown and working with limited resources.
April 5, 2020
Providing hope in the time of need through well thought and well-meaning marketing will build stronger customer relations.

What Marketing Strategies Work and What Do Not During COVID-19

Providing hope in the time of need through well thought and well-meaning marketing will build stronger customer relations.
March 23, 2020
With a slowing economy and a looming health crisis, here's how brands can use strategic communications to future-proof their business and come out stronger.

The Power of Strategic Communications to Future-Proof Against a Slowing Economy

With a slowing economy and a looming health crisis, here's how brands can use strategic communications to future-proof their business and come out stronger.