In The PRess

March 21, 2019
Virgin Active’s initial #woke CCTV reply. Lars highlights how brands should train employees on the three “R”s: Representation, Responsibility and Respect.

PRecious in Marketing Interactive: Virgin Active’s CCTV #woke Reply

Excuses don't burn calories. Rude social media responses don't win fans. Lars Voedisch highlights how brands have to train their employees on the three “R”s: Representation, Responsibility and Respect.
February 23, 2019
Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.” Find out the extent of damage that Nike faces over this incident.

PRecious in Marketing Interactive: Will a Split Shoe Injure Nike?

"Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.”
February 14, 2019
Lars Voedisch highlights that D&G has to show that it is truly interested in understanding the Chinese consumers instead of just looking at it as a market.

PRecious in Marketing Interactive: D&G’s CNY Controversy

Lars Voedisch highlights that D&G has to show that it is truly interested in understanding Chinese consumers instead of just looking at it as a market.
January 11, 2019
Fearless Forecasts 2019 - How PR Will Evolve to Remain Relevant in 2019

How Public Relations Will Evolve and Remain Relevant in 2019

PORTFOLIO Magazine compiled a list of 98 predictions from thought leaders in their respective industries on major trends that will shape 2019. In his feature, Lars shares his insights and predictions on the public relations industry.
January 5, 2019
IRVINS responded with a sincere apology, highlighting that it will provide refunds to those impacted and did not use overly corporate or legal language.

PRecious in Marketing Interactive: IRVINS Wins Hearts

IRVINS responded with a sincere apology, highlighting that it will provide refunds to those impacted and did not use overly corporate or legal language.
January 4, 2019
Blockchain & Cryptocurrency in the Age of Scams and Weariness

Blockchain & Cryptocurrency in the Age of Scams and Weariness

Lars shares his valuable insights on the hype, excitement, and the now-increasing weariness around blockchain and ICOs since the (blockchain) technology was increasingly recognised in 2014. This feature was first published in Fractal Launchpad GmbH’s Around the Block magazine.
October 25, 2017
Meet Lars Voedisch, One of Singapore's Brand Minds

Meet Lars Voedisch, One of Singapore’s Brand Minds

Our founder Lars Voesdisch was interviewed by Brand Minds Asia 2017, THE business summit of the year.
July 21, 2016
PRecious Communications grows regional presence

PRecious Communications grows regional presence

PRecious Communications grows regional presence - expands to Australia, Indonesia, Thailand.
September 17, 2015
Interview with Telum Media

Interview with Telum Media

Telum Media interviewed our Managing Director Lars Voedisch - Did you know where PRecious Communications' name comes from?