In The PRess

June 20, 2019
Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.

PRecious in Marketing Interactive: No Extra Fee for Emotional Baggage

Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.
June 17, 2019
Lars Voedisch's Views on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."

PRecious in The Business Times: Burn Not Out

Read Lars Voedisch's Comment on Business Times' Views from the Top on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."
May 31, 2019
Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.

PRecious in Marketing Interactive: K-Pop Scandal

Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.
May 30, 2019
Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars highlights that we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.

PRecious in Marketing Interactive: Take a Stand and Chill

Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars Voedisch highlights that in 2019, we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.
April 4, 2019
Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.

PRecious in Marketing Interactive: PR in the Era of Cyber Attacks

Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.
March 21, 2019
Virgin Active’s initial #woke CCTV reply. Lars highlights how brands should train employees on the three “R”s: Representation, Responsibility and Respect.

PRecious in Marketing Interactive: Virgin Active’s CCTV #woke Reply

Excuses don't burn calories. Rude social media responses don't win fans. Lars Voedisch highlights how brands have to train their employees on the three “R”s: Representation, Responsibility and Respect.
February 23, 2019
Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.” Find out the extent of damage that Nike faces over this incident.

PRecious in Marketing Interactive: Will a Split Shoe Injure Nike?

"Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.”
February 14, 2019
Lars Voedisch highlights that D&G has to show that it is truly interested in understanding the Chinese consumers instead of just looking at it as a market.

PRecious in Marketing Interactive: D&G’s CNY Controversy

Lars Voedisch highlights that D&G has to show that it is truly interested in understanding Chinese consumers instead of just looking at it as a market.
January 11, 2019
Fearless Forecasts 2019 - How PR Will Evolve to Remain Relevant in 2019

How Public Relations Will Evolve and Remain Relevant in 2019

PORTFOLIO Magazine compiled a list of 98 predictions from thought leaders in their respective industries on major trends that will shape 2019. In his feature, Lars shares his insights and predictions on the public relations industry.
January 5, 2019
IRVINS responded with a sincere apology, highlighting that it will provide refunds to those impacted and did not use overly corporate or legal language.

PRecious in Marketing Interactive: IRVINS Wins Hearts

IRVINS responded with a sincere apology, highlighting that it will provide refunds to those impacted and did not use overly corporate or legal language.
January 4, 2019
Blockchain & Cryptocurrency in the Age of Scams and Weariness

Blockchain & Cryptocurrency in the Age of Scams and Weariness

Lars shares his valuable insights on the hype, excitement, and the now-increasing weariness around blockchain and ICOs since the (blockchain) technology was increasingly recognised in 2014. This feature was first published in Fractal Launchpad GmbH’s Around the Block magazine.
October 25, 2017
Meet Lars Voedisch, One of Singapore's Brand Minds

Meet Lars Voedisch, One of Singapore’s Brand Minds

Our founder Lars Voesdisch was interviewed by Brand Minds Asia 2017, THE business summit of the year.