In The PRess

November 25, 2019
In light of 2019's National Giving Week, Lars highlights how practising charity and philanthropy must not take a back seat in times of economic uncertainty.

PRecious in The Business Times: Commitment and Conviction

In light of 2019's National Giving Week, Lars highlights how practising charity and philanthropy must not take a back seat in times of economic uncertainty.
November 7, 2019
Qatar Airways CEO Akbar Al Baker claimed that the design was copied and implied that Jewel was just a glorified ‘shopping mall'.

PRecious in Marketing Interactive: No Stain on Jewel Changi

Qatar Airways CEO Akbar Al Baker claimed that Jewel's design was copied. Lars highlights that by not providing any further attack surface, CAG takes the wind out of the whole debate.
October 21, 2019
Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on issues.

PRecious in The Business Times: Agents of Social Change

Read Lars Voedisch's Comment on whether businesses should take a stand on socio-political matters and to what extent should they speak out on important social issues.
October 11, 2019
Recently, the fast-food giant experienced what can be classified as the luckiest IT default ever. Lars Voedisch highlights that those who did not know about the promo will definitely hear of it now as more people are talking about it.

PRecious in Marketing Interactive: McDonald’s SG Site Crash

Lars Voedisch highlights that those who did not know about the McDonald’s loungewear collection promo will definitely hear of it now as more people are talking about it.
September 25, 2019
Since fake advertisements mar the reputation of a brand, it is best to adopt a strategy that ensures effective communication with its consumers.

PRecious in Marketing Interactive: Fake Samsung Promo

Since fake advertisements mar the reputation of a brand, it is best to adopt a strategy that ensures effective communication with its consumers.
August 15, 2019
Brands must be careful of unconscious discrimination that cause offence, primarily due to selective targeting or mockery. 

PRecious in The New Paper: The ‘Brownface’ Ad Saga

Brands must be careful of unconscious discrimination that cause offence, primarily due to selective targeting or mockery.
June 27, 2019
Lars Voedisch's shares his comments on "What benefits and perks are truly valued by your employees?"

PRecious in the Business Times: Substance Over Style

Read Lars Voedisch's Comment on Business Times' Views from the Top on "What benefits and perks are truly valued by your employees?"
June 24, 2019
Understand the five trends that are defining the communications strategy for brands in 2019 and will set the stage for their business strategy for 2020.

Five Trends Shaping the Communications Strategy of Brands in 2019

Understand the five trends that are defining the communications strategy for brands in 2019 and will set the stage for their business strategy for 2020.
June 20, 2019
Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.

PRecious in Marketing Interactive: No Extra Fee for Emotional Baggage

Lars Voedisch highlights how Scoot should go beyond emphasizing technical terms like “net promoter score” and focus on being emphatic towards its customers.
June 17, 2019
Lars Voedisch's Views on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."

PRecious in The Business Times: Burn Not Out

Read Lars Voedisch's Comment on Business Times' Views from the Top on "how do you, as a business leader, cope with or, better yet, prevent burn-out at work."
May 31, 2019
Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.

PRecious in Marketing Interactive: K-Pop Scandal

Lars highlights that the correct response to YG Entertainment’s alleged sex scandal is to stick to facts as perception is the reality.
May 30, 2019
Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars highlights that we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.

PRecious in Marketing Interactive: Take a Stand and Chill

Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars Voedisch highlights that in 2019, we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.