Netflix's stand against Georgia's anti-abortion bill is in tune with the expectations of its audience, which comprises mostly of millennials and younger. Lars Voedisch highlights that in 2019, we are witnessing a growing number of brands no longer being apolitical. Brands can no longer afford to take the path of least resistance.
Will the data security committee help win back public trust? Lars highlights how we need to measure government agencies with a different yardstick as negligence on national security matters is less acceptable.
Excuses don't burn calories. Rude social media responses don't win fans. Lars Voedisch highlights how brands have to train their employees on the three “R”s: Representation, Responsibility and Respect.
"Mild knee sprain for Zion Williamson, major injury to Nike? Signing to be an exclusive merchandise supplier for a sports team, comes with an added responsibility to ensure that the products are of “exceptional quality.”
PORTFOLIO Magazine compiled a list of 98 predictions from thought leaders in their respective industries on major trends that will shape 2019. In his feature, Lars shares his insights and predictions on the public relations industry.
Lars shares his valuable insights on the hype, excitement, and the now-increasing weariness around blockchain and ICOs since the (blockchain) technology was increasingly recognised in 2014. This feature was first published in Fractal Launchpad GmbH’s Around the Block magazine.