Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Leadership’ section of Forbes on January 17, 2020, in an article titled “How Can Business Owners Raise Their Storytelling Game? Try These Six Expert Tips”.
As a business owner, one needs to perform many roles. Besides the entrepreneurial decision-making, setting business goals, and ensuring smooth operations, there is another aspect of running a business, which is often underestimated – or even neglected completely. A business owner is the face of the company. Storytelling is a skill that even the most talented and qualified owners tend to lack.
Here is Lars’ Comment as Featured in Forbes’ Article ‘How Can Business Owners Raise Their Storytelling Game? Try These Six Expert Tips’
“Share your inspiration, why you started your business in the first place, what excites you in the morning and the passion that lets you stay late and want to make tomorrow a better day than today. Get rid of all the buzzwords and focus on the ‘so what.’ How does what you do impact others? Follow the classic story arc: Explain the setup and dive into the conflict you have to overcome before presenting the resolution.”
Read the remaining five valuable tips to increase your business telling in the original Forbes article.
Why Are We Talking About This?
Storytelling is a great way to make your business stand out. It is no longer enough to solve problems through your products or services – companies also need to convey the business purpose and mission. Storytelling is a great way to keep the audience engaged and help people connect authentically with brands. One of the biggest challenges for marketers is to make their campaigns memorable. Again, this is where stories come in. They make brands relatable and evoke emotions. From a PR point of view, stories make great content. Especially for new businesses, one of the first things the audience wants to learn is the story behind it.