Marketing Magazine recognised Francisca Adinda, the Lead for PRecious Communications Indonesia, as the PR Agency Head of the Year at the prestigious 2019 Agency of the Year Awards held in Indonesia for the first time.
Get to Know Frannie
Francisca Adinda is the Indonesia Market Lead at PRecious Communications Indonesia. A graduate of the London School of PR (Indonesia’s leading PR graduate school), Francisca is a Public relations expert with a career that has spanned across both industry and agencies for over 12 years. During this period, she has conceptualised and executed the PR strategy for clients across EduTech, technology, financial services, healthcare and government agencies in SEA Market.
Over the last 4 years at PRecious communications, she has driven communication campaigns in industries as varied as power generation, data analytics, healthcare, fintech, ad tech and blockchain. Within these industries, her work has been diverse – including the announcement of multi-million dollar funding rounds, launching of consumer and enterprise tech products and managing crisis situations.
PRecious Communications is a vibrant independent PR firm that started as a one-city, one-man boutique firm by Lars Voedisch in 2012. It has since built a regional footprint with 40+ people offering services from traditional PR to digital across B2B, B2C, Corporate with a strong specialisation in startup PR. Today we also own operations in Singapore, Indonesia, Thailand and Australia and have partners in the rest of Asia Pacific.
Interestingly, PRecious Indonesia, too, started as a one-person practice with Francisca. Under her leadership, PRecious Comms has diversified its services to offer integrated communication solutions to meet a broad range of business needs in Indonesia. All of this, while ensuring flexible and cost-effective pricing. Some of the clients for local activations include Seiko, Alba, BASF and Mimpi.
Some of Francisca’s key initiatives include:
About the 2019 Indonesia Agency of the Year Awards
After 11 successful editions in Singapore and 9 in Malaysia, the Agency of the Year Awards event now comes to Indonesia’s shores to measure, recognise and reward the industry’s top-performing agencies. Judged solely by an independent panel of client-side marketers, the awards offer agencies a fantastic opportunity to impress the jury with their outstanding products and services, business performance, people and perspectives.