We are thrilled to announce that the Holmes Report has shortlisted PRecious Communications for the 2019 Southeast Asia PR Consultancies of the Year. PRecious Communications has also been shortlisted for three 2019 Asia-Pacific SABRE Awards. These include Multi-Country (at least 2 countries), Web-Based Business and Capital Markets Communications.
The 2019 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 125 submissions and meetings with the best PR firms across the region.
The SABRE Awards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations have to offer, celebrating winning work via their annual awards dinners (attended by more than 1,500 industry leaders every year) and via their website. The 2019 SABRE Awards Asia-Pacific 2019 shortlist were selected from more than 1,600 entries in this year’s competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 45 industry leaders, at separate sessions in Hong Kong and Singapore.
The winners will be announced at the SABRE Awards ceremony on September 12 at the Mandarin Oriental, Singapore along with the Agencies of the Year.
Here are the campaigns by PRecious Communications which made the cut for the SABRE Awards. Get the full list of finalists here.
Multi-Country (at least 2 countries)
Capital Markets Communications
Meanwhile, here is what the Holmes Report said about PRecious Communications while recognising the agency for the 2019 Southeast Asia PR Consultancies of the Year
PRecious Communications (Independent)
Lars Voedisch launched PRecious in 2012, at a time when several new Southeast Asian consultancies were springing up. Voedisch’s background, however, from senior roles at DHL, FleishmanHillard and H+K Strategies, marked PRecious out as one to watch, as did his expertise from running analytics consultancy Commetric. Unsurprisingly, then, PRecious has grown at a steady clip to more than 45people across Singapore, Indonesia, Malaysia, Australia and Thailand, with revenues up 60% to S$4m.
The firm organises itself across three practice units: PRecious Inc is led by Melinda Illagan and focuses on global B2B enterprises across APAC; PRecious Life works with consumer brands, and its Sparks arm under Prayaank Gupta collaborates with numerous startups. Having started life as a classic media relations firm, PRecious has since broadened its approach considerably across crisis, influencer marketing and digital, underpinned by an evaluation focus on conversion and lead generation.
The firm’s client roster includes numerous startups, including Capillary Technologies, Electrify Asia, Hedera Hashgraph, Qualtrics, Travelstop, and Zilingo, along with consumer companies such as Bundesliga, German National Tourism Office, Lufthansa and Yotel, and B2B players like Experian, CrowdStrike, Kone, Qualtrics, McAfee, Outsystems and Software AG. Significantly, 80% of PRecious’ work comes from recommendations.
Campaign highlights, meanwhile, include supporting SABRE nominated campaigns such as the Munich Treasure Hunt for Lufthansa, and helping to drive Electrify Asia’s record token sale. — AS
About the Holmes Report
The Holmes Report is the authoritative voice of the global public relations industry, dedicated to proving and improving the value of public relations by providing insight, knowledge and recognition to public relations professionals.
The Holmes Group was founded in 2000 by Paul Holmes, founder and chair, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients.
The Holmes Group delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.
About Asia-Pacific SABRE Awards
The pace of change in public relations and communications has never been faster than it is today. The rise of digital and social media has changed how companies engage with their key stakeholders – creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.
In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.